Instead of simply talking about heart failure medication in a mechanism of action (MOA) video, we sang about it. And lucky for us, the industry sang our video’s praises.
Recognition: Silver Clio (Film Craft), Bronze Clio (Film), Bronze Clio (Film Craft Animation)
“Inside McCann Health NY's Year of Innovative, Impactful Work”
Role: Freelance Writer
AD: Corey Gehrig
CDs: Jan Franks, Oliver Trower
We created the brand’s first TV commercial after the medication received FDA approval.
Role: Freelance Writer
AD: Vijay Patil
CD: Joanne Scannello
Monica and I wrote this little ditty for a pitch for Gilead’s experimental COVID antiviral drug obeldesivir (ODV). The drug was created to compete with Paxlovid. Unfortunately, soon after the pitch and right before the client was going to pick an agency, the drug failed its clinical trial.
Role: Freelance Writer
Co-Writer/AD: Monica Escobar Allen
ECD: Cheryl Horsfall
Our work promoted many products and services, including store brand medication, pharmacists as healthcare advisors, Rx-to-OTC switches, and a healthcare tour that offered free screenings.
Role: Writer
AD: Scott Drey, Joe Stuart
CD: Jim Schmidt